Twitter: A Case Study

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Case Study: Twitter

I did a social media case-study on the popular social networking site, Twitter.

The social objects of twitter include tweets (mini-status updates), direct messages to other twitter users, the layout and design of the user-profile, pictures, favorites, lists (usually chronological lists of followers and/or people you follow), trending topics (topics showing up regularly in what people are generally tweeting), followers and following (who follows your tweets and whose tweets you follow), and retweets (a message that multiple people have tweeted, usually some kind of news announcement.)

Some of Twitter's relational practices include tweeting, following, search (where you search for key words in other people's tweets), find (to look up other people on twitter), upload (pictures of yourself, or for your layout, also you can provide a link to other sites, such as a blog), mention (mention other tweeters in your tweets by first writing @ then the username of who you wish to mention), message, unfollow, block, and report.

Users make knowledge known on twitter through tweeting regularly throughout the day, to update their followers on what they are doing. It's useful for people who are interested in what the celebrities are doing, since many of them do have twitter. The "retweet" feature is useful in getting information that multiple people have posted, such as news blurbs or anything else various people would find interesting. False rumors get spread easily on twitter though, so its important to make sure of sources. I determined this by playing with twitter for a week or so, and following people and seeing how easily knowledge is transferred. Many people have twitter hooked up to their phone, and can literally tweet from wherever whenever.

Users attribute value through their interaction on this site through how many people are following them, or many people they are following. It can also depend on how much activity is on the twitter, the more valuable are the ones that users frequently update. The users info section, layout, and picture can also attribute value, and add personality to their twitter. Social objects such as lists and favorites also attribute value, and add personality.

The social objects of twitter very successfully bring people together, in my opinion. Users can be constantly updated on what their friends or favorite celebrities are up to, depending on how often they tweet. It connects huge amounts of people very effectively. I determined this by playing around with it, and following random celebrities. Never having used it before, I was surprised at what a detailed look at a random celebrities day I received (Rainn Wilson from the office, btw). News travels amazingly fast on twitter, as hundreds of people can receive one tweet at once, immediately retweet and send it to hundreds of new people, and so on and so on. It is definitely an effective way bring people from all over the world together.